Editor’s note: “What do I need to know to launch a token?” is one of the most common questions we get from crypto founders, especially given the industry’s dynamic regulatory landscape. To ensure compliance, security, and long-term success for your project, it’s crucial to approach token launches from proper principles, especially during “hot” market periods.
In this series, we break down the token launch process into 3 distinct phases: (1) pre-launch, (2) preparing for launch (the lead-up to the token generation event, aka TGE), and (3) post-launch. We aim to provide founders a comprehensive, tactical resource at every stage of the token launch process. For more in-depth information on topics like specific types of token grants, allocations, and 83(b) elections, visit our resources.
Preparing for your TGE is a complex process that involves multiple stakeholders. Successfully managing the steps leading up to launch requires both careful planning and execution.
In this 2nd part of our 3-part series, we’ll breakdown the essential steps and considerations for the pre-launch phase—immediately leading up to your TGE (token generation event).
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- Handle token tax planning for employees
- Understand how to hire domestically and internationally
- Choose the right custody partner
- Prepare for token liquidity
- Prepare for token distributions
- Choose the right payroll/PEO/EOR provider
- Make final preparations for airdrop
- Plan for governance
*Bonus*
https://www.liquifi.finance/post/how-to-launch-a-token-preparing-for-launch#chapter3