Stablecoins have emerged as a powerhouse of the digital economy. Their combined market value surpassed $250 billion by mid-2025. Large issuers like Tether (USDT) and Circle (USDC) dominate this space, but dozens of new designs and reserve models are now in play. Institutional issuers and enterprises are asking: Should we issue our own stablecoin? This guide walks through the practical decisions and trade-offs involved in launching a compliant, scalable stablecoin in today’s market. We cover issuance models and infrastructure, global regulation, and business strategies—all with a focus on the cross‑chain future (and how interoperability platforms like Axelar enable it).
KEY TAKEAWAYS FOR ISSUERS
Choose the right model: Assess your organization’s strengths and regulatory status. A traditional bank or payments firm will likely issue a custodial stablecoin (full fiat reserves, audits). A blockchain startup may prefer crypto-collateral or hybrid models. Each path has distinct yield and risk profiles.
Align with regulations: Identify which jurisdictions you will serve and comply with their rules. For example, the EU and Japan demand 1:1 backing and ban algorithmic designs. In the US you currently need a bank charter. Early engagement with regulators can clarify permissible use (especially for cross-border distribution).
Invest in infrastructure: A stablecoin’s value is only realized if it can move freely across markets. Build (or partner for) infrastructure that mints/burns securely, integrates with compliance systems and supports multiple blockchains. Plan for multichain reach from day one, or fragmentation will limit adoption. Platforms like Axelar can dramatically shorten rollout time by handling cross-chain messaging and security.
Focus on liquidity and trust: Market-makers and exchange listings are crucial. Leverage unified liquidity pools so your coin has the same value everywhere (no discounts on one chain). Guarantee redemption at par. Regular attestation reports or live proof-of-reserves can build credibility with institutional users.
Leverage existing networks: Consider alliances with tokenization platforms, exchanges or blockchain services. Many custody and integration solutions now exist to speed deployment. The trend is towards “stablecoin-as-a-service” offerings, where much of the backend (minting logic, compliance checks, cross-chain ops) is handled by a provider, letting you focus on customers.
Conclusion
By following these principles, an issuer can launch a stablecoin with institutional-grade rigor. The market is hungry: stablecoin liquidity now rivals some sovereign debt markets. However, it is also rapidly evolving—in policy, technology and competition. Strategic alignment with multichain infrastructure and clear compliance pathways is essential. As one industry observer notes, the goal is to move tokenized dollars across borders “with zero friction,” using next-generation rails.
https://www.axelar.network/blog/stablecoin-issuance-definitive-guide
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