[BINANCE] Sustainable Tokenomics: Questions Every Founder Should Think About

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Why Tokenomics Matter?

  • While tokenomics may be overlooked in bull markets, poorly designed models become problematic in downturns (e.g., OlympusDAO, Axie Infinity, Luna Classic).
  • Projects with weak tokenomics often face death spirals, leading to large price declines.
  • Tokenomics must balance protocol growth with economic sustainability to ensure long-term success.

To establish a healthy token economy, we posit that there are four key design objectives:

  • Fair Distribution of Token Supply – Ensuring tokens are allocated to the right stakeholders (investors, team, community) to align interests and prevent excessive sell pressure.
  • Sustainable Supply Emissions – Managing token issuance schedules to avoid oversupply that could harm the protocol’s growth.
  • Distinct Demand for the Token – Encouraging intrinsic demand over speculative demand through mechanisms like staking, governance, and buybacks.
  • Active Governance – Enabling decentralized decision-making to maintain adaptability and avoid centralization risks.

Beyond Tokenomics: Other Considerations for Success

  • Launch Valuation – High FDV models often struggle post-launch; community sales and fair launches are gaining traction.
  • Team Vesting Transparency – Market skepticism over team vesting and token sales should be addressed with clear policies.
  • Evolution of Governance Tokens – The future of governance tokens may include value accrual, potentially leading to token-based ETFs.
  • Product Focus – A well-designed token model cannot compensate for a weak product; teams must prioritize achieving product-market fit.

The future for tokens is exciting, albeit uncertain, as we enter a new regulatory landscape with an unprecedented cryptocurrency working group. However, teams can only work on what is within their control – focussing on the fundamentals of their product. Tokenomics design should be carefully considered to incentivise and convert prospective users into long-term users for their product.

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