How to run your startup in a down cycle by SEQUOIA

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Prepare your Mind

Confront your reality

Confront your fear

Courage over fear

Crisis → Opportunity

Prepare Your Team

Start with Why

Reaffirm your mission and values

Showcase your leadership

Align your team

Ask for commitment

Prepare Your Company

Cash & cash flow

Create financial degrees of freedom

Concentrate investments in your future

Constraints → Creativity

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